It means if 10 people read the headline, only 2 will continue to the text. In other words, If a headline could appeal to all 10 people, that advertisement will have 5 times more chance of being read than on average. Therefore, David insisted on the importance of headlines over and over.
I think this also applies to video.
Once the video starts, the first few seconds correspond to the headline. If the video has an appealing and interesting OP, that video can have 500% more appeal power than the rest.
Making Video that People Want
Making People Want Things to Making Things People Want
In the US where I am studying, making a connection with the customer is becoming the mainstream for sales.
First, the seller builds a connection with their customers by having customers understand the benefit and functions of the product.
Then the seller sells the product to the customer that felt the need.
This is where video comes into play.
Video is perfect for understanding the product. Video can provide a massive amount of information at a rapid speed, therefore, people can know what they want to know without stress.
More importantly, video can entertain customers which increases the customer's buying intention.
Quickly provide valuable product information to customers, and help my client's sales by connecting to their customers.
This is my video marketing.
I compared until now and from now on video production.
Video production until now looked like this:
Videos were created between only the seller and the video creator.
Due to the absence of customer, the video will end up as one-sided selling content rather than creating connection that leads to sales.
Video production / Video marketing from now on looks like this:
Video production that connects the seller and their customers.
By providing information that will be useful for customers, there won't be any one-sided selling.
Growing client sales by providing valuable information to customers, all three: client(seller), customer, and mediator(me) will be happy.
This is my video marketing.
Started producing videos at age of 10 and started studying marketing at 14. Completed my first client work during high school.
During the first year in university:
Worked as a video editor on a PR video of a collaborative product with Walt Disney
Created over 100 product images for a cosmetic company in San Francisco
The goal of my production is to make both my client and the client's customer happy.
During high school (2019):
Entering university in San Francisco (2019):
After a temporary return to Japan due to COVID-19 (2020-):
Also work as a video editing coach, producing teaching software, photographer, etc
The actual price will change based on the item, but for reference:
Video Production: $2,500-$8,600 (Depends on the inclusion of planning, shooting, and editing)
Other prices: Shooting $150/Day + Transportation cost
Specialized shooting such as drones may require an additional fee
Schedule until completion: Shooting period + Editing period (Can change based on revision period)
Video editor (excluding just adding subtitles)
Consulting of video produced within a company
Private video production lesson ($270/Lesson | 3-hour lesson)
Happy to negotiate with anything video related!!